Why we started Popsy & Co ✨

Hey there! We're Brooke and Tenille, sisters and mums to six energetic kids between us. We get how busy and chaotic family life can be. The morning rush, the messy cupboards, the endless "Mum, I want this one instead!" moments.

Our kids love to change their minds, and honestly, we wanted to let them. Childhood should be fun, colourful, and full of personality. But at the same time, we were drowning in clutter- bags scattered everywhere, cupboards full, and nothing that truly lasted.

That’s where the idea for Popsy & Co began.

We thought: What if one bag could do it all?
A bag that kids could make their own with covers they can swap and change whenever they like. A bag that grows with them, instead of being outgrown. A bag that keeps the fun alive for them and makes life easier for us parents.

Popsy & Co isn’t just about bags. It’s about giving kids the freedom to express themselves while giving parents the gift of simplicity. It’s one small change that makes a big difference — fewer battles, less clutter, more joy.

This is our why. And we’re so glad you’re here to be part of it. 💜

With love,
Brooke & Tenille
Co-founders of Popsy & Co